Privacy Policy
Who we are
Thort Werx Pty Ltd is an Australian company. Picotronix® is our modular test instrument designed to disrupt the low- and mid-range test & measurement ecosystem. Website: picotronix.com.
Coming in 2026: THWITRS – our Thort Werx Image & Texture Rendering System, set to revolutionise AI image processing, launching on 22 January 2026. Website: thortwerx.com.
Analytics and Launch Tracking
To better understand our audience and ensure a successful product launch, we use Google Analytics 4 (GA4) to monitor website traffic and user behavior.
Data Collection: We collect data such as pages visited, time on site, and basic device information. This data is used to improve our website and marketing efforts.
Kickstarter Integration: We use GA4 to track conversions and referrals related to our Kickstarter campaign. This helps us understand which website content leads to project support.
EEA/UK Visitors: For visitors located in the European Economic Area (EEA) or the United Kingdom, we process data in accordance with Google Consent Mode v2. While we do not currently serve targeted advertisements, we respect your privacy choices regarding analytics tracking as required by the GDPR and DMA.
Comments
When visitors leave comments on the site, we collect the data shown in the comment form, as well as the visitor’s IP address and browser user agent string to help with spam detection.
An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
- Comment Cookies: If you leave a comment, you may opt-in to saving your name, email address, and website in cookies for your convenience. These last for one year.
- Analytics Cookies: We use cookies through Google Analytics to distinguish unique users and sessions. These cookies help us track your journey through our root pages and WordPress subfolders.
- Login Cookies: Temporary cookies are set on our login page to check for browser compatibility. When you log in, we set cookies to save your login info and screen display choices (lasting two days to one year).
- Embedded content from other websites
Articles on this site may include embedded content (e.g., videos, images, articles). Embedded content from other websites (like Kickstarter or YouTube) behaves in exactly the same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, and monitor your interaction.
Who we share your data with
We do not sell or rent your personal data. Your data is shared only in limited circumstances:
- Google Analytics: Aggregated, non-identifiable data is processed by Google to provide us with website statistics.
- Kickstarter: Interaction data may be shared with Kickstarter to track the effectiveness of our campaign links.
- Spam Detection: Visitor comments may be checked through an automated spam detection service.
- Administrative: Data is shared for password resets or as required by law.
- How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. For users who register on our website, we store the personal information provided in their user profile indefinitely unless deleted by the user or an administrator.
What rights you have over your data
If you have an account on this site or have left comments, you can request an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you, excluding data we are obliged to keep for administrative, legal, or security purposes.
Contact information
For any privacy-related questions or requests, contact us at: privacy@picotronix.com.
Additional information This policy was last updated on 13 January 2026.
