Privacy Policy

Who we are

Thort Werx Pty Ltd is an Australian company. Picotronix® is our modular test instrument designed to disrupt the low- and mid-range test & measurement ecosystem. Website: picotronix.com.

1. Analytics and Usage Tracking

To better understand our audience and improve our website experience, we use Google Analytics 4 (GA4) to monitor website traffic and project interest.

  • Data Collection: We collect anonymous data such as pages visited, time on site, and basic device information. We use “IP Anonymization” so your full IP address is never stored.
  • No Targeted Advertising: We have disabled remarketing and personalized advertising features. Your activity on this site is not used to serve targeted ads to you on third-party platforms.

2. Direct Communication & Marketing

When you register for updates or sign up for our launch notifications, we collect your email address and name. We use Brevo as our marketing automation platform.

  • Consent: By subscribing, you acknowledge that your information will be transferred to Brevo for processing. We use “Double Opt-In” to ensure your consent is verified.
  • Purpose: We use this data strictly to send you Picotronix launch updates and technical news. We do not sell or rent our subscriber lists.
  • Opt-Out: You may click the “Unsubscribe” link in any email to be instantly removed from our active mailing list.

3. Community Forum & Account Data

If you create an account on our community forum, we collect and store the following:

  • Account Information: Your username, email address, and an encrypted hash of your password.
  • Security Logs: For the protection of our community, we log your IP address during registration and login. This is used strictly for spam prevention and to block malicious “bot” activity.
  • Public Content: Any posts or media you voluntarily share on the forum are public. Please avoid sharing sensitive personal information in forum threads.

4. Your Choices & Consent

General analytics help us improve our site. You can further manage your privacy and ad preferences via these external tools:

5. Cookies

  • Analytics Cookies: Used to help us understand site traffic and user behavior.
  • Forum & Login Cookies: Essential temporary cookies used to keep you logged into your account and manage your display choices.

6. Who we share your data with

We share data only with the following trusted service providers required to run our business:

  • Google LLC: For website analytics and performance monitoring.
  • Brevo: For secure storage of our email newsletter database.

7. Data Rights & Retention

You can request an exported file of the personal data we hold about you or request that we erase your data. Retention: We retain marketing data until you unsubscribe, and forum data as long as your account is active.

Contact information

For any privacy-related questions, contact us at: privacy@picotronix.com.

Updated: 7 February 2026.